What's Happening?
The Backstreet Boys are commemorating the 25th anniversary of their 1999 album 'Millennium' with a special residency show titled 'Into the Millennium Sphere' in Las Vegas. The residency, which began on July 11, 2025, will continue through 2026, featuring a setlist of hits such as 'It’s Gotta Be You,' 'More Than That,' 'I Need You Tonight,' 'Hey,' and 'The One.' In conjunction with the residency, Mattel's Little People Collector has released a special edition set of figures depicting the band members in their iconic all-white outfits from the 'I Want It That Way' music video. The collector set is available for purchase at Target for $29.99.
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Why It's Important?
The Backstreet Boys' celebration of 'Millennium' highlights the enduring popularity of 1990s pop music and its cultural impact. The residency and collector set offer fans a nostalgic experience, potentially boosting tourism and entertainment revenue in Las Vegas. Additionally, the collaboration with Mattel underscores the commercial viability of music memorabilia, appealing to collectors and fans of the era. This event reflects the band's ability to maintain relevance and engage with audiences across generations.
What's Next?
The residency is expected to attract fans from across the country, contributing to Las Vegas's entertainment industry. As the residency continues through 2026, it may lead to additional merchandise releases or special events celebrating the band's legacy. The success of the collector set could encourage similar collaborations between music artists and toy manufacturers, expanding the market for music-themed collectibles.
