A Burger’s Grand Entrance
The Super Bowl, a spectacle of athletic prowess and entertainment, unexpectedly found its most talked-about moment originating from the concessions. Amidst
the vibrant atmosphere of game day, a particular dish captured the collective imagination and dominated online discussions. This was the LX Hammer Burger, a creation that transcended its role as mere food to become a viral phenomenon. Fans enthusiastically shared videos and images across social media platforms, expressing awe and amusement at its sheer presence. The burger's substantial price tag of $180 only amplified the intrigue, transforming it into one of the most discussed culinary items of the entire event, proving that sometimes, the food can be just as captivating as the game itself.
A Culinary Masterpiece
Served at Levi's Stadium, the LX Hammer Burger was meticulously crafted by Levy, the venue's exclusive hospitality partner, and was intentionally designed as a shared indulgence rather than a personal meal. This behemoth weighed close to three and a half pounds, foregoing the conventional ground meat patty for a slow-braised, bone-in beef shank. Accompanying this substantial cut of meat was a rich, house-made demi glace derived from roasted mirepoix and a luxurious fondue of Point Reyes blue cheese. All these elements were nestled within a warm, freshly baked brioche bun. Its presentation was less like a typical stadium snack and more akin to a centerpiece, a deliberate theatricality that undoubtedly contributed to its rapid ascent in online popularity and widespread visibility.
The Price and the Punch
Beyond its imposing stature, the burger's unique construction, featuring the beef shank's bone protruding dramatically from the top of the bun, gave it a bold, almost sculptural appearance that immediately drew attention. While the $180 price point alone had already generated significant conversation, the narrative intensified when Jimmy Durkin, an NFL managing editor, shared a detailed photo of the burger and revealed the total cost including taxes and tip. "And, as the person who bought it, the actual price before tip is $196.43 with tax included," he posted. This candid disclosure ignited a new wave of intense curiosity, vigorous debate, and outright disbelief among the public, who were astonished by the cost of a single stadium food item.
Social Media Frenzy
Across the platform X, the LX Hammer Burger continued to garner significant attention as individuals documented their experiences, whether by attempting to dismantle it, photographing it, or simply posing alongside this extraordinary culinary creation. Initially, many viewers perceived it as a fun and visually striking treat suitable for the Super Bowl atmosphere. However, as more posts emerged, a diverse range of reactions began to surface from online commentators. Some humorously remarked on its extravagance, with one user joking that it represented "three dinners and a breakfast for our expenses." Another question that arose was the rationale behind tipping someone for serving such a high-priced item, highlighting the peculiar economics of the situation.
