SlashGear    •   5 min read

How Rare Is The Oldsmobile Toronado & What's One Worth Today?

WHAT'S THE STORY?

Front 3/4 view of first generation Oldsmobile Toronado

Oldsmobile is an brand with a good deal of history both before and after it became a GM brand. The Oldsmobile Toronado was a personal luxury coupe that was produced from 1966 through 1992. There were a total of four generations of the Toronado. The first generation ran from 1966 to 1970, the second generation covered 1971 through 1978, the third generation accounted for the 1979 through 1985 model years, and the fourth and last generation was available from 1986 through 1992. 

The 1966 Oldsmobile Toronado

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broke new ground in its time, thanks to its reintroduction of front-wheel drive to American cars, a feature which had not been seen since the days of the Cord 810 in the 1930s. The Toronado achieved this by combining its 425 cubic-inch engine and new three-speed Turbo Hydra-Matic automatic transmission with a silent chain drive. The Toronado's front-wheel drive eliminated the need for a driveshaft tunnel, leaving the car's floor completely flat.

During the Toro's first model year of 1966, around 41,000 were sold, compared to a total of 586,381 Oldsmobiles of all types that year. This dropped to under 22,000 in 1967. After a restyle, sales increased to 26,454 in 1968 and 28,494 for 1969. These are low volumes for American cars of that time, making the first-generation cars pretty rare.  

Read more: 8 Of The Worst-Looking Pontiacs Ever Made

What Is An Oldsmobile Toronado Worth Today?

Rear 3/4 view of first generation Oldsmobile Toronado

The value of the Oldsmobile Toronado has a lot to do with how many have survived as well as how desirable these cars have become. The first-generation cars appear to be the most valuable, as they represent the original version of this groundbreaking vehicle, with a good number of them having been preserved and collected. The first-generation Oldsmobile Toronado is one of the 6 old-school Oldsmobile cars that are worth your attention.

Values for the 19 1966-70 first generation Toronados that have sold in the past 10 months, as listed on Classic.com, range from a low of $850 to a high of $37,250. The second generation 1971-78 Toronados, which adopted more conventional styling, show a total of four sales in the past nine months, with a range of $3,600 to $24,200. The third generation 1979-85 Toronados have recorded six sales in the past 10 months, from $3,850 to $29,700. Fourth generation 1986-92 Toronados have three sales between $6,500 and $8,353 in the past 10 months. 

The Oldsmobile Toronado had a good run, lasting from 1966 until its final model year in 1992. It would be just 12 years later that Oldsmobile division of General Motors was shut down for good in 2004, at which time it was the longest-running carmaker in the U.S., having existed for 107 years.

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