(Reuters) -Weight-loss focused digital company eMed Population Health on Tuesday named Linda Yaccarino, the former chief of Elon Musk's social media platform X, as CEO.
The online weight management company's digital platform provides at-home diagnostics, proctor-led screenings and physician-guided prescribing for patients with obesity and type 2 diabetes.
Yaccarino has virtually no experience in the health sector but brings more than a decade of advertising expertise. She led the modernization of NBCUniversal's
ad business and built major brand partnerships at the Comcast-owned company.
In her first public statement following her appointment, Yaccarino said, "There is an opportunity to combine technology, lifestyle, and data in a new powerful way through the digital channels that impact consumers directly in ways that have never been done before."
At X, where she spent two years, Yaccarino was tasked with revitalizing the company's reputation among marketers who had fled the platform after its takeover by Musk.
She stepped down from her role at the social media site in July, in a surprise move just months after the platform was acquired by the billionaire's AI startup, xAI.
She did not give a reason for her departure from X, but analysts noted her task was a difficult one given Musk's reputation and the more prominent placement of extreme content on X that had repelled some advertisers.
(Reporting by Sriparna Roy and Sneha S K in Bengaluru; Editing by Shailesh Kuber and Anil D'Silva)
