What's Happening?
La Zambra Resort, a historic 5-star luxury property in Marbella, Spain, has been listed for sale. Originally known as the Byblos Hotel, the resort underwent a complete renovation in 2022 with a EUR50 million investment. The property spans 50,000 square meters and offers 196 rooms, including suites and a private penthouse. It features extensive facilities such as a spa, fitness center, swimming pools, and access to nearby golf courses. The resort is part of Hyatt's Unbound Collection, providing operational flexibility for potential investors.
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Why It's Important?
The sale of La Zambra Resort presents a significant investment opportunity in the thriving tourism market of Costa del Sol, which recorded 20.9 million overnight stays in 2024. The region's tourism sector is experiencing growth, with a 9% increase in the first quarter of 2025. Investors have the chance to capitalize on this trend by enhancing the resort's offerings, such as developing a panoramic rooftop or expanding MICE facilities. The property's strategic location and comprehensive amenities make it an attractive prospect for those looking to enter or expand in the luxury hospitality market.
