What's Happening?
The Fertilizer Institute (TFI) has announced the selection of three sets of agricultural retailers and their farmer partners as the 2025 4R Advocates. These teams are recognized for their dedication to implementing nutrient management practices based on the 4R principles: applying the Right fertilizer source, at the Right rate, Right time, and Right place. TFI President Corey Rosenbusch highlighted the importance of these practices in supporting healthy soils and resilient food systems during the Agronomy Conference and Expo in Indianapolis. The 4R Advocate program, now in its 13th year, showcases the benefits of 4R Nutrient Stewardship through real-world applications and field-level results.
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Why It's Important?
The recognition of these grower-retailer teams underscores the critical role of efficient nutrient utilization in sustainable agriculture. By adopting 4R practices, these advocates contribute to improved crop productivity and environmental outcomes, promoting sustainable farming for future generations. The initiative also supports TFI's goal of increasing the acreage under 4R management, which currently stands at 65 million acres, with a target of 70 million acres by 2030. This effort is vital for enhancing soil health and ensuring the long-term viability of U.S. agriculture.
What's Next?
The 2025 4R Advocates will participate in TFI-led outreach and education efforts throughout the year, including speaking at on-farm field days and industry panels. These activities aim to share their experiences and encourage broader adoption of 4R practices. The program will continue to highlight the tangible benefits of nutrient stewardship and support the industry's goal of expanding 4R management practices across more U.S. cropland.
