What's Happening?
AKW Apparate + Verfahren GmbH has finalized a multi-million euro agreement to supply hydrocyclones and pumps to the salt industry in Russia. The equipment deliveries are scheduled to commence in early 2016 and continue until the end of 2018. This deal marks a significant milestone in the company's geographical diversification strategy, as noted by General Manager Thomas Heckmann. The investment in a representation office in Russia has proven beneficial, according to Heckmann. Deputy General Manager and Head of Sales Thibaut Richard emphasized the company's capability to act as a full system supplier on large tenders, offering customized equipment that meets customer needs and builds confidence.
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Why It's Important?
The successful closure of this deal underscores AKW Apparate + Verfahren GmbH's strategic expansion into the Russian market, which is crucial for its growth and diversification. By establishing a presence in Russia, the company is positioning itself to tap into new opportunities within the salt industry, potentially increasing its market share and revenue. This move also highlights the importance of geographical diversification for companies seeking to mitigate risks associated with reliance on a single market. The deal could enhance the company's reputation as a reliable supplier of specialized equipment, potentially attracting more international clients.
What's Next?
The delivery of equipment will begin in early 2016, with completion expected by the end of 2018. AKW Apparate + Verfahren GmbH will likely focus on ensuring timely and efficient delivery to maintain customer satisfaction and uphold its reputation. The company may also explore further opportunities in Russia and other regions to continue its diversification strategy. Stakeholders, including industry partners and clients, will be watching closely to see how the company manages this significant project.