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Atkins Ranch Implements Regenerative Farming to Boost Farmer Profits

WHAT'S THE STORY?

What's Happening?

Atkins Ranch, a New Zealand-based company, is employing regenerative farming practices to raise lambs, aiming to improve soil health and increase profits for farmers. CEO Pat Maher emphasizes the importance of better soil leading to healthier plants and animals, which in turn benefits consumers and the planet. The company, founded by John Atkins and Philip Guscot, has been supplying lamb to the U.S. market for over 35 years, including partnerships with Whole Foods. Atkins Ranch is recognized for its non-GMO Project verification and Global Animal Partnership Step 4 accreditation. The company uses technology, such as AI and satellite imagery, to enhance its farming practices and measure biodiversity and carbon sequestration.
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Why It's Important?

The adoption of regenerative farming practices by Atkins Ranch highlights a shift towards sustainable agriculture, which can have significant implications for the U.S. food industry. By improving soil health, the company aims to produce healthier food products while contributing to environmental conservation. This approach not only supports the livelihoods of farmers but also aligns with growing consumer demand for sustainably sourced products. The use of technology to quantify environmental benefits further positions Atkins Ranch as a leader in innovative farming practices, potentially influencing other agricultural businesses to adopt similar methods.

What's Next?

Atkins Ranch plans to continue its focus on sustainability by reducing single-use plastics and exploring biodegradable alternatives. The company aims to maintain its commitment to returning profits to farmers while expanding awareness of regenerative practices. As food inflation impacts the U.S. market, Atkins Ranch is working to keep lamb prices stable and promote its products as a sustainable alternative to beef. The company is targeting retailers and consumers interested in paying a premium for regenerative products, with a mission to enhance global ecosystems over the next 12 to 24 months.

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