Government Enacts New Laws to Enhance Online Safety Amid Concerns Over Unsafe Products

What's Happening?

The government has enacted the Product Regulation and Metrology Act as part of its Plan for Change, aiming to enhance the safety of online shopping. This legislation seeks to align online marketplaces with the safety standards expected of traditional retail environments, particularly in response to concerns over unsafe products like e-bikes and e-scooters. In 2024, there were 211 reported fires linked to these devices, underscoring the need for regulatory measures. Product Safety Minister Justin Madders emphasized the importance of the new rules in creating a fair competitive landscape and ensuring consumer confidence. The Act requires online marketplaces to prevent unsafe goods from being sold, ensure compliance with safety laws, and provide vital information to consumers.

Why It's Important?

The enactment of this legislation is significant as it addresses growing safety concerns, particularly regarding lithium-ion batteries and other hazardous products. By holding online platforms accountable, the government aims to protect public safety and contribute to economic growth. The new regulations are expected to benefit approximately 300,000 UK businesses engaged in regulated markets. Rocio Concha from Which? highlighted the potential of these regulations to revolutionize consumer safety by demanding accountability from online platforms. The London Fire Brigade and the Chartered Trading Standards Institute have expressed support for the measures, emphasizing their role in protecting consumers from hazardous products.

What's Next?

The anticipated regulations will address safety concerns related to lithium-ion batteries, button batteries, and small magnets. The introduction of a clearer framework, alongside initiatives like the 'Buy Safe, Be Safe' campaign, reflects a balanced approach to ensuring consumer safety while supporting economic growth. The government aims to enhance consumer trust and safety in the evolving digital marketplace by aligning online marketplace regulations with those governing brick-and-mortar stores.