What's Happening?
Luxury Escapes hosted a roadshow event in Sydney, aiming to strengthen relationships with travel advisors by unveiling new tools and offerings. The event, held at QT Sydney hotel, marked the second stop in a three-city tour. Approximately 70 travel advisors attended, engaging with the company on its long-term intentions. Luxury Escapes introduced the Agent Hub, a platform offering extended access to deals, custom marketing assets, and booking holds. The company also announced new touring, famil, and flight propositions, including guaranteed departures and a private charter. Despite past challenges in trade relations, Luxury Escapes is signaling a commitment to advisors, highlighted by the appointment of Claire Bradley as BDM.
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Why It's Important?
The engagement with travel advisors is crucial for Luxury Escapes as it seeks to solidify its position in the travel industry. By offering tools that enhance the advisors' ability to sell and market travel packages, Luxury Escapes is addressing previous criticisms about its trade friendliness. This move could lead to increased sales and stronger partnerships, benefiting both the company and the advisors. The introduction of exclusive tours and flights also positions Luxury Escapes as a competitive player in the luxury travel market, potentially attracting more high-value clients.
What's Next?
Luxury Escapes plans to continue its roadshow, with further stops aimed at engaging more travel advisors. The company is also looking to expand its offerings on the Agent Hub, including adding flights via NDCs. Advisors will be watching closely to see if Luxury Escapes can maintain its commitment to improving trade relations and delivering on its promises. The success of these initiatives could influence the company's reputation and market share in the luxury travel sector.
