What's Happening?
Bugatchi, a men's luxury essentials brand, has appointed Omar Bertona as its new head of design. Bertona succeeds Anthony Keegan, who has left the brand after three years. Bertona will be based in Milan and will report to Cecile Revah, the CEO and co-founder of Bugatchi. Bertona brings extensive experience from senior design roles at Isaia, Caruso, and Maurizio Baldassari, and collaborations with brands like Fedeli Cashmere and Givenchy. His first collection for Bugatchi is set to debut in spring 2026 at the Chicago Collective. Additionally, Bugatchi has named Gina DeYoung as the executive vice president of marketing, a newly created position. DeYoung, who has a background in creative services and digital transformation, will be based in Montreal.
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Why It's Important?
The appointment of Omar Bertona as head of design marks a significant strategic move for Bugatchi, aiming to refine and expand its design philosophy. This change is expected to enhance Bugatchi's position in the competitive menswear market, potentially attracting a broader customer base. The addition of Gina DeYoung as executive vice president of marketing underscores the brand's commitment to strengthening its marketing strategies and brand presence. Her experience in creative services and digital transformation is likely to bring a fresh perspective to Bugatchi's marketing efforts, aligning with the brand's goal of capitalizing on new opportunities in the menswear industry.
What's Next?
Bertona's first collection for Bugatchi will be unveiled in spring 2026, providing a glimpse into the brand's future design direction. The collaboration between design and marketing under the leadership of Bertona and DeYoung is expected to drive Bugatchi's growth and innovation. The brand's focus on integrating design and marketing efforts may lead to increased visibility and market share in the luxury menswear sector.
