What's Happening?
AMC Theatres, the largest operator of Imax screens in North America, has opted not to join a coalition of premium-large format (PLF) screens. This decision comes amidst discussions among theater chains about banding together to promote their own PLF screens over Imax. Despite the potential for consumer confusion, AMC remains committed to its existing partnerships with Imax and Dolby Cinemas, which are highly regarded in the industry. Imax CEO Richard Gelfond confirmed AMC's stance during an investor call, noting that other major exhibitors in North America are either already involved with Imax or express interest in joining. Imax has seen significant success, with 42% of its revenue generated domestically in 2024, and continues to capture a substantial market share for premium film releases.
AD
Why It's Important?
The decision by AMC Theatres to not join a PLF coalition underscores the competitive dynamics within the movie exhibition industry. Imax's strong market presence and technological superiority have made it a preferred choice for exhibitors and filmmakers, impacting the strategies of other PLF operators. AMC's commitment to Imax and Dolby Cinemas highlights the importance of brand recognition and technological partnerships in attracting audiences. This situation reflects broader industry trends where major players leverage established formats to maintain market share, potentially influencing future collaborations and technological advancements in cinema experiences.
What's Next?
As AMC continues to focus on its existing partnerships, other PLF operators may explore alternative strategies to enhance their market presence. The expansion of emerging formats like ScreenX and 4DX, which are gaining popularity in the U.S., could lead to new alliances or technological innovations. The industry may witness further discussions on maximizing digital and premium formats, potentially leading to new coalitions or marketing strategies to compete with Imax's dominance.
