What's Happening?
Candice Steffensen has been appointed as the national sales manager for South African Airways (SAA) in Australia and New Zealand by The Walshe Group. Steffensen, a Travel Weekly Women in Travel Awards winner, brings over 20 years of sales and marketing experience to the role. Her previous positions include roles at Lufthansa Group, Virgin Australia, and Destination NSW. In her new position, Steffensen will focus on expanding SAA's market presence and brand awareness in the region.
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Why It's Important?
Steffensen's appointment is significant for South African Airways as it seeks to strengthen its market position in Australia and New Zealand. Her extensive experience in sales and marketing, particularly in the aviation sector, is expected to drive growth and enhance the airline's competitive edge. This move reflects SAA's commitment to leveraging experienced leadership to navigate the challenges of the aviation industry and capitalize on emerging opportunities.
What's Next?
Steffensen will collaborate with the local sales team and trade partners to identify new market segments and increase sales. Her efforts will likely focus on strategic partnerships and marketing initiatives to boost SAA's visibility and customer engagement. The airline's performance in the region will be closely watched by industry stakeholders as it implements its growth strategy.
