Moncler Grenoble to Host Fall Show in Aspen, Marking First U.S. Ski Destination Event

What's Happening?

Moncler Grenoble is set to unveil its fall 2026 collection in Aspen, Colorado, on January 31, marking the brand's first American ski destination show. This follows previous shows in Courchevel and Saint Moritz, as part of Moncler's strategy to increase visibility through itinerant showcases. The brand's revenues in the Americas have shown growth, particularly in the direct-to-consumer channel, with initiatives like participation in the Met Gala and collaborations with Mercedes-Benz and Donald Glover's Gilga Farm. Moncler Grenoble, known for its high-performance division, continues to expand its presence in the U.S. market.

Why It's Important?

The decision to host a show in Aspen underscores Moncler's commitment to expanding its footprint in the U.S. market, a key region for luxury brands. By choosing a prominent American ski destination, Moncler aims to attract attention from U.S. consumers and media, potentially boosting sales and brand recognition. The move aligns with the brand's strategy to leverage high-profile events and collaborations to drive growth. This could benefit the U.S. luxury retail sector by attracting affluent consumers and enhancing the country's reputation as a fashion hub.

What's Next?

Moncler's upcoming show in Aspen is likely to attract significant media coverage and consumer interest, potentially leading to increased sales and brand loyalty in the U.S. market. The brand may continue to explore similar high-profile events and collaborations to maintain momentum. Stakeholders in the luxury fashion industry will be watching closely to see how Moncler's U.S. strategy unfolds and whether it leads to sustained growth in the region.