All3Media Promotes Jennifer Askin to EVP as Sally Habbershaw Departs

What's Happening?

All3Media International has announced the promotion of Jennifer Askin to Executive Vice President (EVP) of Americas, following the departure of Sally Habbershaw. Askin, previously Senior Vice President (SVP) of North America, will take over from Habbershaw, who is relocating to the UK after nearly a decade with the company. Askin joined All3Media in 2021 and has been instrumental in expanding the company's North American business, securing deals with major platforms like Acorn TV and BritBox. Whitney Muroff, a former Warner Bros. Discovery executive, is also joining All3Media as Vice President of North America. The company is further strengthening its team with the promotion of Cristina Smith to Manager, Sales and Commercial Strategy, North America.

Why It's Important?

The promotion of Jennifer Askin and the hiring of Whitney Muroff signify All3Media's strategic focus on expanding its presence in the North American market. Askin's extensive experience and established relationships in the U.S. media landscape are expected to drive growth and enhance the distribution of international content. This move aligns with the increasing demand for premium international programming in the Americas, positioning All3Media to capitalize on co-production opportunities and distribution deals. The departure of Sally Habbershaw marks a significant transition, as she has been a key figure in the company's operations for nearly a decade.

What's Next?

Jennifer Askin will lead All3Media's efforts to maximize the potential of the North American market, leveraging the company's award-winning portfolio and partnerships with creative talent. Whitney Muroff's arrival is anticipated to bring fresh insights and strategies to the team, enhancing content acquisitions and special projects. The company will continue to focus on expanding its footprint in the Americas, exploring new distribution channels and co-production opportunities. Askin's leadership is expected to drive All3Media's growth in this dynamic and fast-changing territory.