What's Happening?
The Roksi Project in Cambodia, aimed at supporting rural entrepreneurs through digital coaching, has been positively evaluated for its impact on the informal economy. The project provides tech-enabled support to micro-business owners and self-employed individuals, particularly in remote or low-literacy communities. The evaluation highlights improved business practices and livelihood outcomes among users, while also identifying areas for improvement, such as accessibility barriers and digital gaps.
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Why It's Important?
The success of the Roksi Project underscores the potential of digital tools in driving inclusive economic transformation in Cambodia. By empowering informal entrepreneurs, the project contributes to the country's broader economic inclusion strategies. Addressing the challenges faced by the informal economy is crucial for Cambodia's long-term economic growth, as it represents a significant portion of the workforce lacking access to social protection and financing.
What's Next?
The evaluation recommends enhancing the project's usability and expanding coaching capacity to ensure scalability and inclusivity. Strengthening partnerships with government and civil society organizations will be key to aligning services and increasing outreach. As Cambodia works towards formalizing its economy, the Roksi Project could play a pivotal role in bridging the gap between informal entrepreneurs and formal economic participation.
