What's Happening?
The beverage industry is witnessing a surge in the use of botanicals and adaptogens, driven by consumer interest in health and wellness. Randy Kreienbrink from Artemis International notes that these ingredients are perceived as natural ways to support well-being, offering benefits such as stress management, energy levels, immunity, and cognitive function. Charlotte Wallart from NEXIRA highlights the growing consumer demand for ingredients that boost health, with botanical extracts being used to create functional beverages that meet clean label requirements. The trend is reflected in the popularity of functional teas, coffee alternatives, and enhanced waters, with adaptogenic mushroom blends and botanical-infused teas gaining traction.
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Why It's Important?
The incorporation of botanicals and adaptogens into beverages is significant as it aligns with the increasing consumer demand for products that offer health benefits beyond simple hydration. These ingredients provide a natural and clean label solution, appealing to consumers seeking wellness support through their diet. As the beverage industry continues to innovate, the use of botanicals and adaptogens represents a shift towards more functional and health-oriented products, potentially impacting consumer choices and driving market growth in the wellness sector.
What's Next?
The future of functional beverages may see more targeted formulations that cater to specific health needs, such as cognitive and digestive health. As research into the benefits of botanicals and adaptogens advances, beverage brands may explore new formats and delivery methods to enhance consumer experience. The trend towards personalized wellness solutions could lead to beverages tailored to individual preferences and health goals.
