What's Happening?
Whitbread plc, the UK's largest hospitality business, has announced plans to open a second Premier Inn hotel in Bath city centre. The company has signed an agreement for lease with Frank Capital for a development site on Lower Bristol Road. The new hotel will feature 152 bedrooms and is expected to open in 2028. This expansion is part of Whitbread's strategy to increase its hotel network in the UK and Ireland, aiming for 125,000 rooms. The new hotel will be designed to achieve a BREEAM 'Excellent' rating, aligning with Whitbread's sustainability goals.
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Why It's Important?
The expansion of Premier Inn in Bath reflects Whitbread's commitment to growing its presence in key UK locations. This development is significant for the local economy, potentially boosting tourism and providing affordable accommodation options. The focus on sustainability with a BREEAM 'Excellent' rating highlights the industry's shift towards environmentally friendly practices. The project also underscores the competitive nature of the hospitality sector, as Whitbread secured the site through a competitive bidding process.
What's Next?
Construction of the new Premier Inn is set to begin in early 2026, with the hotel targeted to open in 2028. Whitbread's ongoing expansion efforts may lead to further developments in other strategic locations. The company's sustainability initiatives could influence industry standards, encouraging other hospitality businesses to adopt similar practices.
