Pure Protein Launches New Products in Collaboration with Post and McCormick

What's Happening?

Pure Protein, a subsidiary of 1440 Foods, has partnered with Post Holdings and McCormick & Co. to introduce three new products. The collaboration includes Fruity Pebbles and Cocoa Pebbles protein bars, combining breakfast cereal pieces with a 'cereal milk' top layer, each containing 20 grams of protein. Additionally, Frank's RedHot Popped Chips are launched as spicy vegan crisps with 12 grams of protein. These products aim to tap into the 'newstalgia' trend, offering high-protein formats without sacrificing taste.

Why It's Important?

The launch of these products reflects the growing consumer demand for high-protein snacks that combine familiar flavors with nutritional benefits. By partnering with established brands like Post and McCormick, Pure Protein is leveraging brand recognition to enhance product appeal and market reach. This strategy aligns with broader industry trends towards innovative product development and the fusion of nostalgia with health-conscious choices.