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Austin Developer Proposes $500M Mixed-Use Project in San Marcos

WHAT'S THE STORY?

What's Happening?

Austin-based American Ventures LLC is in discussions with the city of San Marcos to develop a 100-acre mixed-use district located between Austin and San Antonio. The proposed development includes 1,196 multifamily units, 44 townhomes, 84 single-family homes, 120 build-to-rent homes, 16 live-work-play units, a 130-room hotel, and 144,200 square feet of office, retail, and grocery space. The project is expected to be completed in three phases by 2031, with an assessed value of $557 million at full buildout. The development is anticipated to generate over $93 million in revenue for the county. A public hearing is scheduled for September 2 during a San Marcos City Council meeting to discuss the project and the creation of the district.
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Why It's Important?

The proposed development by American Ventures LLC represents a significant investment in the San Marcos area, potentially boosting local economic growth and providing new housing and commercial opportunities. The project could enhance the region's appeal as a residential and business hub, attracting new residents and businesses. The anticipated revenue generation of over $93 million for the county underscores the project's potential impact on local government finances, which could be used to improve infrastructure and public services. The development may also influence regional real estate markets and urban planning strategies.

What's Next?

The next step involves a public hearing scheduled for September 2 during a San Marcos City Council meeting, where stakeholders and residents will have the opportunity to discuss the project. The outcome of these discussions could influence the final approval and implementation of the development plans. As negotiations are ongoing, responses from the city of San Marcos and Hays County are awaited, which could further shape the project's trajectory. The Hays Caldwell Economic Development Partnership has not commented on the project, indicating that further deliberations and assessments are likely.

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