What's Happening?
Love’s Travel Stops & Country Stores has launched a new beverage initiative called Midweek Mix-ups, tapping into the growing popularity of dirty sodas. These drinks, which are carbonated soft drinks enhanced with flavor syrups or creamers, are being offered at a budget-friendly price. Throughout August and September, customers can purchase two pre-selected drinks for $5, which includes a free large cup of ice to create their own mix. The initiative is part of Love’s strategy to engage with current trends and customer preferences, as noted by spokesperson Lauren Daniels. The company is ranked No. 15 on CSP’s 2025 Top 202 list of convenience store chains by store count.
AD
Why It's Important?
The introduction of Midweek Mix-ups by Love’s Travel Stops highlights the company's efforts to stay relevant in the competitive convenience store market by aligning with consumer trends. The dirty soda trend, popularized on social media, offers a unique opportunity for Love’s to attract a younger, trend-conscious demographic. By offering these drinks at a discounted rate, Love’s not only enhances customer engagement but also potentially increases foot traffic and sales. This move could set a precedent for other convenience stores to innovate their beverage offerings, impacting the broader retail and foodservice industries.
What's Next?
Love’s plans to announce the September flavors later this month through its Connect App and social media channels. The company will likely monitor customer feedback closely to refine its offerings and possibly expand the Midweek Mix-ups concept if it proves successful. This initiative could lead to further innovations in Love’s product lineup, as the company continues to explore new ways to meet customer demands and capitalize on emerging trends.
