Uber Eats Launches Campaign with Former Premier League Managers for Sky Sports Partnership

What's Happening?

Uber Eats has initiated a new campaign featuring three former Premier League managers—Sam Allardyce, Tony Pulis, and Alan Pardew. This campaign will be aired during Sky Sports Premier League matches throughout the 2025/26 season. The creative work was developed by Mother, with Freddie Mandy directing the films. The campaign showcases the managers enjoying leisure time by the pool, emphasizing the tagline 'When you’ve done enough, Uber Eats.' The campaign aims to highlight Uber Eats as a perfect companion for enjoying downtime during football matches.

Why It's Important?

This campaign underscores Uber Eats' strategic move to align itself with British football culture, leveraging the popularity of Premier League matches to enhance brand visibility. By associating with well-known football figures, Uber Eats aims to strengthen its market position in the UK and Ireland, potentially increasing its customer base among football fans. The campaign also reflects a broader trend of food delivery services integrating into entertainment and sports sectors, offering convenience and enhancing viewer experiences.