OMD Promotes Ellen Griffin to COO to Enhance Client Solutions

What's Happening?

OMD has appointed Ellen Griffin as its new president and global chief operating officer. Griffin, previously the global chief client solutions officer, is tasked with integrating capabilities and talent across OMD and the Omnicom network to create effective working models for clients. Her promotion comes as the media landscape becomes increasingly complex, requiring executives to focus on new technologies and streamlined processes. Griffin has been instrumental in winning large pitches for OMD, including Beiersdorf and Amazon, and has revamped the agency's working model with PepsiCo. Her new role expands her authority to address client challenges holistically, rather than on a case-by-case basis.

Why It's Important?

The promotion of Ellen Griffin to COO reflects OMD's strategic shift towards a more integrated and technology-driven approach to client solutions. As media agencies are expected to deliver more with fewer resources, Griffin's role will be crucial in optimizing operations and enhancing client relationships. Her focus on automation, technology, and offshoring aligns with industry trends towards efficiency and innovation. This move positions OMD to better meet the expanded needs of its clients, potentially leading to increased client satisfaction and retention. The agency's ability to adapt to changing demands could set a precedent for others in the industry.

What's Next?

Griffin plans to focus on supporting new business pitches and rethinking current client relationships. She aims to prevent issues before they arise, rather than addressing them reactively. OMD will continue to develop custom client operating models, leveraging Omnicom's operating system, Omni, to automate processes and support local teams through offshore hubs. Quarterly calibrations will ensure these new models remain effective. As media agencies expand their offerings beyond traditional media buying, Griffin's role as a 'translator' between capabilities and client needs will be pivotal in institutionalizing these new approaches.