D Launches Masterclass to Equip Emerging Creative Directors with Leadership Skills

What's Happening?

D&AD has introduced a new online masterclass aimed at emerging creative directors, focusing on leadership skills essential for thriving in the creative industry. The course, led by Mick Mahoney, a seasoned creative leader, spans six weeks and includes ten online sessions. Participants will learn to build trust, delegate effectively, and provide constructive feedback, all crucial for managing creative teams. Mahoney emphasizes the importance of delegation as an act of trust, which fosters genuine commitment from team members. The course also covers self-care, feedback delivery, and the shift from personal achievement to empowering others.

Why It's Important?

The masterclass addresses a significant gap in the creative industry, where many new managers struggle with leadership roles. According to Forbes, 60% of new managers fail within two years, highlighting the need for structured leadership training. By equipping creative directors with skills like effective communication and delegation, the course aims to enhance team productivity and morale. This initiative could lead to a more supportive and efficient creative industry, benefiting both leaders and their teams. It also underscores the shift towards valuing team success over individual accolades.

What's Next?

The first session of D&AD’s Emerging Leaders: Mastering Creative Management online Masterclass is scheduled to start on September 23, 2025. Participants will engage in practical modules designed to sharpen skills in values, creativity, resilience, influence, commerciality, and culture. As the course progresses, it may set a precedent for similar leadership training programs in the creative sector, potentially influencing hiring practices and team dynamics across the industry.

Beyond the Headlines

The masterclass could lead to a cultural shift in the creative industry, where leadership is seen as a responsibility rather than a power. By focusing on empowering teams, creative directors may foster a more collaborative and innovative environment. This approach aligns with the industry's evolving focus on diversity and inclusion, as leaders learn to support varied perspectives and talents within their teams.