What's Happening?
Jahanvi Sardana, a partner at Index Ventures, addressed the concept of Total Addressable Market (TAM) during the TechCrunch All Stage event in Boston. Sardana emphasized that many successful startups have emerged from markets that were initially nonexistent, citing examples like Google and Microsoft. She categorized TAM into three types: known, emerging, and invisible markets, advising founders to focus on unlocking supply and changing consumer behavior. Sardana also shared insights on what investors look for in startups, highlighting the importance of understanding customer needs and demonstrating ambition.
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Why It's Important?
Sardana's insights are crucial for early-stage founders navigating the complexities of market identification and investor expectations. Her emphasis on innovation and market creation challenges traditional approaches to TAM, encouraging startups to think beyond existing market metrics. This perspective can influence how startups strategize their growth and attract investment, potentially reshaping industry standards and fostering new market opportunities.
