Vans Introduces Croc Textured Sneakers in New Collection

What's Happening?

Vans is set to release a new collection called the 'Croc Pack' from its OTW line, featuring crocodile-textured leather overlays on classic sneaker models. The collection includes two versions of the Era and one Half Cab, each incorporating unique colorways and materials. The Era sneakers feature a black upper with croc overlays on a suede base and a white vulcanized sole with blue striping, while another variant showcases red suede and blue overlays. The Half Cab model combines suede and croc leather in a two-tone brown design, accented with gold branding and bronze-tone metal eyelets. This release is part of Vans' strategy to capitalize on the resurgence of vulcanized sneakers, with the collection scheduled to launch on September 3 through Asphaltgold and other retailers. Pricing is set at approximately $140 for the Era and $145 for the Half Cab.

Why It's Important?

The introduction of the 'Croc Pack' signifies Vans' efforts to revitalize its brand amidst a shifting sneaker trend towards vulcanized styles. This move aligns with the broader industry trend where luxury fashion brands are drawing inspiration from classic sneaker designs, as seen in recent runway shows by Prada and Dior. Vans' parent company, VF Corp., anticipates this trend will help reverse the brand's recent slump, as indicated by CEO Bracken Darrell during a July earnings call. The appointment of SZA as Vans' artistic director further underscores the brand's commitment to innovation and cultural relevance. This strategic positioning could enhance Vans' market presence and appeal to fashion-forward consumers.

What's Next?

Vans is expected to continue leveraging collaborations and innovative designs to strengthen its market position. The upcoming release of the 'Croc Pack' may attract attention from both sneaker enthusiasts and fashion-conscious consumers, potentially boosting sales and brand visibility. As the trend towards luxury-inspired sneaker designs grows, Vans may explore further partnerships and creative directions to maintain its competitive edge.