What's Happening?
Kering, a French multinational luxury group, has introduced a comprehensive new water strategy aimed at addressing water-related risks in its global supply chains. The strategy, unveiled during World Water Week 2025, focuses on regeneration and replenishment, with the goal of achieving a net-positive impact on water systems by 2050. Kering's procurement needs span various materials, including leather, cotton, and grapes, making its supply chains vulnerable to water scarcity and pollution. The strategy emphasizes place-based and partnership-led approaches to water stewardship, alongside bold global initiatives.
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Why It's Important?
Kering's new water strategy is significant as it sets a precedent for sustainability in the luxury fashion industry, which is often criticized for its environmental impact. By prioritizing water regeneration and replenishment, Kering aims to mitigate risks associated with water scarcity and pollution, which are critical issues for its supply chains. This move could influence other companies in the industry to adopt similar strategies, promoting broader environmental responsibility. Additionally, Kering's commitment to sustainability may enhance its brand reputation and appeal to environmentally conscious consumers.
What's Next?
Kering plans to implement priority actions for its water strategy, focusing on collaboration with local communities and stakeholders to ensure effective water stewardship. The company will continue to develop and refine its approach, aiming for a net-positive impact by 2050. As Kering progresses with its strategy, it may face challenges in balancing economic goals with environmental responsibilities. The success of this initiative could lead to increased pressure on other luxury brands to adopt sustainable practices, potentially reshaping industry standards.
