Survey Reveals Back-to-School Shoppers Prioritize Sales Events for Savings

What's Happening?

A recent survey by Numerator indicates that a majority of back-to-school shoppers are focusing on finding the best prices, with 57% planning to do most of their shopping in-store. The survey highlights that 68% of shoppers are utilizing sales events, 58% are comparing retailer prices, and 57% are using coupons or promo codes to save money. Popular sales events include Amazon Prime Day, Walmart Deals, and Target Circle Week. The data suggests a shift towards in-store shopping, with only 14% of respondents preferring online shopping for back-to-school items.

Why It's Important?

The emphasis on sales events and price comparison reflects the ongoing economic pressures faced by consumers, who are increasingly budget-conscious. Retailers are likely to benefit from this trend by offering competitive pricing and promotions to attract shoppers. The preference for in-store shopping suggests a potential rebound in physical retail, which could impact e-commerce strategies. Understanding consumer behavior during the back-to-school season can help retailers tailor their marketing and sales strategies to meet demand and drive revenue.