What's Happening?
Yahoo Sports has announced a collaboration with collectible toy brand Ghostwrite to release a limited-edition collectible ahead of the NFL season. The collectible, known as the Yahoo Fantasy 100% ghost, will be available exclusively to Yahoo Fantasy Plus subscribers starting Monday at 9 a.m. ET. Only 1,000 editions will be produced, each priced at $25. Ghostwrite, founded by StockX founder Josh Luber, has gained popularity for its blind box sales, which have seen significant secondary market prices, including a recent $30,000 sale of a Caitlin Clark one-of-one. This partnership marks the first time a 100% ghost will be sold directly to the public.
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Why It's Important?
The collaboration between Yahoo Sports and Ghostwrite highlights the growing intersection between sports and collectible culture. This partnership could enhance Yahoo Sports' brand visibility and subscriber engagement, particularly among collectors and sports enthusiasts. The limited-edition nature of the collectible is likely to drive demand and create a buzz in the secondary market, potentially increasing the value of these items. For Ghostwrite, this partnership expands its reach into the sports industry, potentially attracting new customers and collaborators.
