Applebee’s Appoints New Chief Marketing Officer and Chief Operations Officer

What's Happening?

Applebee’s Neighborhood Grill + Bar, part of Dine Brands, has announced the appointment of Michelle Chin as Chief Marketing Officer and Jerrold (Jay) Wong as Chief Operations Officer. Michelle Chin, effective September 2, brings extensive marketing and brand strategy experience from her previous role as Vice President of Reserve and Roastery at Starbucks. Jerrold Wong, effective September 15, has a background in the hospitality industry with leadership roles at Four Seasons, Starwood/Marriott Hotels, and Exclusive Resorts.

Why It's Important?

The appointment of new leadership at Applebee’s is significant as it aims to strengthen the brand's marketing and operational strategies. Michelle Chin's experience in marketing and brand strategy is expected to enhance Applebee’s marketing initiatives, while Jerrold Wong's expertise in hospitality operations will likely improve the efficiency and effectiveness of the company's operations. These changes are crucial for Applebee’s to maintain competitiveness in the casual dining sector and adapt to evolving consumer preferences.