eBay Revives Circular Fashion Events with Pre-Loved Runway Shows at Fashion Weeks

What's Happening?

eBay is set to host its 'Endless Runway' shows once again, featuring pre-loved fashion items. This initiative, which began in September 2024, will see eBay partnering with renowned fashion designers such as ERDEM, LUAR, Altuzarra, Kallmeyer, and Ahluwalia. These collaborations are supported by global fashion councils including the Council of Fashion Designers of America (CFDA), British Fashion Council (BFC), and Fédération de la Mode Circulaire (FMC). The shows will be shoppable in real-time through eBay's Live livestream shopping platform, with resident stylists Brie Welch and Amy Bannerman leading the presentations. The events are scheduled for September 10, 2025, in New York City and September 18, 2025, in London.

Why It's Important?

The revival of eBay's 'Endless Runway' underscores the growing trend and importance of circular fashion in the industry. By promoting pre-loved fashion, eBay is contributing to the sustainability movement, which aims to reduce waste and promote the reuse of clothing. This initiative not only supports environmental goals but also offers consumers access to unique and diverse fashion options. The involvement of high-profile designers and fashion councils further legitimizes the concept of circular fashion, potentially influencing other retailers and designers to adopt similar practices. This could lead to a broader shift in consumer behavior towards more sustainable fashion choices.

What's Next?

eBay plans to release more details about the 'Endless Runway' events as the dates approach. The success of these shows could encourage eBay to expand its circular fashion initiatives further, possibly leading to more frequent events or collaborations with additional designers. The fashion industry and consumers alike will be watching to see how these events impact the perception and popularity of pre-loved fashion. Additionally, other retailers may consider similar initiatives if eBay's events prove successful, potentially leading to a wider adoption of circular fashion practices.