Rapid Read    •   6 min read

Pier Sixty-Six Partners with Tambourine for Digital Marketing in Multi-Billion-Dollar Redevelopment

WHAT'S THE STORY?

What's Happening?

Pier Sixty-Six, a historic property in Fort Lauderdale, has partnered with Tambourine to lead its digital marketing strategy for a multi-billion-dollar redevelopment. The redevelopment includes a renovated resort with 325 guest rooms, a marina promenade, and luxury residences. Tambourine has launched websites and paid media campaigns to showcase the property's features, such as its spa, dining outlets, and event spaces. This collaboration aims to preserve and elevate Pier Sixty-Six's legacy while attracting visitors to the revitalized waterfront destination.
AD

Why It's Important?

The partnership between Pier Sixty-Six and Tambourine is significant for the hospitality industry, as it demonstrates the growing importance of digital marketing in attracting guests and enhancing brand visibility. The redevelopment of Pier Sixty-Six is expected to boost tourism in Fort Lauderdale, contributing to the local economy. By leveraging digital platforms, the property can reach a wider audience and compete with other luxury destinations. This collaboration also highlights the role of technology in transforming traditional marketing approaches within the hospitality sector.

What's Next?

As Pier Sixty-Six continues its redevelopment, further marketing initiatives may be launched to maintain momentum and attract more visitors. The property's ongoing transformation could lead to increased interest from tourists and potential investors. Tambourine may expand its digital marketing efforts to include more interactive and immersive experiences for potential guests. The success of this partnership could inspire other hospitality businesses to adopt similar strategies, emphasizing the importance of digital presence in the industry.

AI Generated Content

AD
More Stories You Might Enjoy