What's Happening?
Sezzle's cofounder Paul Paradis predicts that the 2025 holiday season will be driven by value-conscious spending, mobile e-commerce, and flexible payment options. A McKinsey report indicates that consumers are cutting back on nondiscretionary spending but splurging on discretionary items. Sezzle's survey shows that shoppers are starting holiday shopping earlier, with a focus on Black Friday and Cyber Monday. Mobile e-commerce is expected to dominate, offering convenience and personalization. Shoppers are seeking more than discounts, valuing flexible payments and loyalty rewards.
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Why It's Important?
The trends for the 2025 holiday season reflect broader economic uncertainties and changing consumer behaviors. Retailers must adapt by offering flexible payment options and enhancing mobile shopping experiences to meet consumer demands. The emphasis on early shopping and promotional events suggests a shift in retail strategies, with potential impacts on sales and marketing approaches. Understanding these trends can help retailers optimize their offerings and capture holiday spending, while also building long-term customer loyalty.
