What's Happening?
Kendra Scott has debuted her first eyewear collection in partnership with Marchon, offering both sun and optical options. The collection features 15 sun styles and 16 optical styles, priced between $100 and $190. The launch aims to cater to a multigenerational customer base, reflecting Scott's brand philosophy of family, fashion, and philanthropy. The eyewear collection is available at select optical retailers, department stores, and Kendra Scott retail stores.
Why It's Important?
The expansion into eyewear represents a strategic move for Kendra Scott, allowing the brand to diversify its product offerings and reach a broader audience. By partnering with Marchon, Scott leverages the company's expertise in eyewear manufacturing and distribution, enhancing the brand's presence in the optical market. The collection's focus on multigenerational appeal aligns with Scott's established customer base, potentially driving sales and brand loyalty.
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What's Next?
The eyewear collection will be supported by a campaign across various media platforms, including store, print, digital ads, and social media. The brand plans to host activations and events with NFL and college football teams, further promoting the collection and engaging with customers.
