What's Happening?
South Korean fashion brand Time is set to make its European retail debut with a pop-up at the Samaritaine Paris department store, marking its first retail location outside South Korea. This move is part of Handsome Corp.'s strategy to elevate Time into a luxury lifestyle brand. The pop-up will feature Time's Fall 2025 collection and aims to test the brand's competitiveness in the Paris market, leveraging the global popularity of Korean culture.
Why It's Important?
Time's expansion into the European market signifies the growing influence of Korean fashion on the global stage. This move could enhance the brand's visibility and credibility, potentially leading to increased sales and market penetration. The success of this venture could encourage other Korean brands to pursue international expansion, further diversifying the global fashion landscape and offering consumers more choices.
AD
What's Next?
Following the pop-up, Time plans to open a flagship store in Seoul and is considering a permanent location in Paris. The brand will continue to expand its lifestyle offerings, including accessories and fragrances, to attract a broader customer base. The upcoming Paris Fashion Week will feature a new bag line, aiming to capitalize on the growing accessories market.
