What's Happening?
Versant, a newly formed company spun off from Comcast's NBCUniversal cable assets, has announced the appointment of Erin Calhoun and Steve Arocho to key communications roles. Erin Calhoun will serve as the Senior Vice President of Entertainment and Sports Communications, overseeing communication strategies for networks such as USA Network, Oxygen, E!, Syfy, Golf Channel, and others. Calhoun joins Versant after leaving Paramount, where she held the position of Executive Vice President of Communications. Steve Arocho has been appointed as Vice President of Corporate Communications, focusing on corporate social responsibility and digital communications. Arocho previously worked with Major League Baseball, leading efforts in social responsibility and community affairs. The appointments were announced in a memo by Keith Cocozza, Versant's Chief Communications Officer.
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Why It's Important?
The appointment of Erin Calhoun and Steve Arocho to Versant's communications team is significant as it marks a strategic move to strengthen the company's communication efforts across entertainment and sports sectors. Calhoun's experience with Paramount and NBCUniversal properties positions her to effectively manage Versant's diverse portfolio of networks. Arocho's background in corporate social responsibility and community engagement with Major League Baseball will be crucial in enhancing Versant's corporate image and outreach initiatives. These appointments are expected to bolster Versant's ability to navigate the competitive media landscape and foster growth in its newly established operations.
What's Next?
With the new leadership in place, Versant is likely to focus on developing comprehensive communication strategies that align with its business objectives. Erin Calhoun and Steve Arocho will be instrumental in shaping the company's public relations and corporate communications, potentially leading to increased visibility and engagement with audiences. The company may also explore new partnerships and initiatives to expand its reach and influence in the entertainment and sports sectors. Stakeholders and industry observers will be watching closely to see how these strategic appointments impact Versant's market position.
