What's Happening?
Radiocentre has announced the opening of entries for its 2025 Audio Ad of the Year competition, which celebrates creativity and impact in audio advertising. The competition, now in its fourth year, is held in partnership with Campaign and aims to highlight standout audio ads that have aired on UK commercial radio. Previous winners include Hiscox's 'Bad Knockoff' and Quorn's 'Deli'. The competition is free to enter, and entries will be judged on scripting, production, creative execution, memorability, and resonance. A panel of top creatives will shortlist entries, and the winner will be decided by public vote and announced in December.
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Why It's Important?
The Audio Ad of the Year competition underscores the significance of creativity in audio advertising, a medium that often goes unnoticed compared to visual advertising. By celebrating the craft of audio ads, the competition encourages advertisers to invest in high-quality audio content that can effectively engage listeners. This focus on creativity can lead to more memorable and impactful advertising campaigns, benefiting both advertisers and audiences. The competition also provides recognition for the teams behind these ads, promoting innovation and excellence in the industry.
What's Next?
As the competition progresses, entries will be evaluated by a panel of judges, and three finalists will be profiled in Campaign. The public will then vote to determine the winner, who will be announced in December. This process not only highlights the best audio ads of the year but also engages the audience in the selection process, fostering a sense of community and involvement in the advertising industry.
