What's Happening?
Neil Hershman, CEO of the yogurt brand 16 Handles, recently shared insights into the success and popularity of his frozen dessert company. In a conversation with Liz Claman, Hershman recounted his unconventional career path, which began with aspirations in astrophysics before transitioning into the food industry. The discussion highlighted the brand's appeal during the summer months, as consumers seek refreshing treats to combat the heat. Hershman also revealed the most popular flavor at 16 Handles, which has intrigued many due to its unexpected nature.
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Why It's Important?
The popularity of 16 Handles underscores a broader trend in the food industry where consumers are increasingly drawn to unique and innovative flavors. This trend reflects a shift in consumer preferences towards experiential dining and novel taste experiences. For the frozen dessert market, this means that companies like 16 Handles can capitalize on seasonal demand and consumer curiosity. The brand's success also highlights the potential for growth in niche markets within the broader food and beverage industry, offering opportunities for entrepreneurs and established companies alike.
