Julia Cole Signs Global Deal with Broke Records as First Country Artist

What's Happening?

Julia Cole has signed a global recording deal with Broke Records, becoming the label's first country artist. Known for her empowering music and soulful vocals, Cole has built her career independently, amassing a significant fanbase. Her single 'Day Late & A Buck Short' has garnered over 200 million views on social media and 52 million streams. Cole is also joining Neon Coast's management roster, which includes artists like Kane Brown. She is set to release new music and tour Australia, marking a new chapter in her career.

Why It's Important?

Julia Cole's signing with Broke Records signifies a strategic expansion for the label into the country music genre, potentially diversifying its portfolio and audience reach. For Cole, this partnership offers increased resources and support to further her career, potentially leading to greater visibility and commercial success. The move reflects broader industry trends where labels are increasingly recognizing the value of genre diversity and the potential of independent artists with established fanbases. This could influence other labels to explore similar strategies.