Agency Known Expands Sports Marketing Strategy with New NFL Campaign

What's Happening?

Entertainment agency Known has launched a new campaign for CBS and Paramount+, focusing on the reliability of NFL Sunday football broadcasts. Known, formed from the merger of Schireson Associates, Blackbird, and Stun Creative, has been expanding its presence in sports marketing. The agency has established relationships with major leagues like the NFL, NBA, and NWSL, and has recently been named strategy and creative AOR for UCLA athletics. Known's approach involves using its Skeptic AI technology to enhance viewership predictions and creative testing, aiming to build stability in the sports marketing sector.

Why It's Important?

Known's expansion into sports marketing reflects the growing interest in sports properties within the media landscape. The agency's focus on reliability and data-driven strategies highlights the importance of precision and efficiency in sports campaigns. As sports continue to dominate media upfronts, Known's approach may influence how brands and broadcasters engage with sports content. The agency's partnerships with major leagues and teams position it as a key player in the evolving sports marketing industry, potentially shaping future trends and strategies.

What's Next?

Known's continued involvement in sports marketing may lead to further collaborations with leagues and teams, expanding its influence in the industry. The agency's use of AI technology could drive innovation in campaign strategies, enhancing audience engagement and brand visibility. As sports properties remain a focal point for media companies, Known's approach may inspire other agencies to adopt similar data-driven methods. The agency's upcoming projects, including a documentary on youth basketball games, may further solidify its presence in sports marketing.