What's Happening?
The Atlanta Shoe Market (TASM) is set to undergo significant changes as its venue, the Cobb Galleria Centre, prepares for a major renovation starting immediately after the upcoming event on August 9-11. The renovation, scheduled to conclude by early 2027, will introduce both temporary and permanent changes to the trade show. During 2026, the registration desk will be relocated to the rotunda at the entrance of the Cobb Galleria, and approximately 40 brands will move to the second floor of the adjacent Renaissance Waverly Hotel. Despite these changes, 98 percent of exhibitors will remain in their current locations. The renovation will add 13,000 square feet of meeting space, including a new junior ballroom and outdoor garden areas. The upcoming event will proceed as usual, featuring over 1,800 lines, including new and returning brands.
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Why It's Important?
The renovation of the Cobb Galleria Centre is crucial for the future of TASM, as it aims to modernize the space and enhance the experience for exhibitors and attendees. This transformation reflects broader trends in the footwear industry, which is facing challenges such as tariff uncertainties and fluctuating consumer spending. The renovation could potentially attract more exhibitors and attendees, boosting the local economy and solidifying Atlanta's position as a key player in the footwear trade show circuit. However, the ongoing tariff situation remains a concern, as it affects international brands and creates uncertainty for industry stakeholders.
What's Next?
As the renovation progresses, TASM will continue to adapt its operations, with temporary relocations planned for 2026. The trade show will return to a modernized venue in February 2027, offering enhanced facilities and new event spaces. Stakeholders, including exhibitors and attendees, will need to navigate these changes while addressing broader industry challenges such as tariffs. The upcoming event will feature networking opportunities and seminars, providing a platform for industry professionals to discuss key financial metrics and strategies for independent retailers.
