What's Happening?
Imagine Cruising Australia has appointed Katrina McAlpine as the new director of B2B Sales for Australia and New Zealand. McAlpine, who previously served as the commercial director for Cunard Line ANZ, brings extensive experience in cruise sales and agent partnerships. Her appointment is part of Imagine Cruising's strategy to enhance its trade-focused approach following a period of significant growth and successful partnerships. The company aims to become a preferred partner for Australian travel agents by offering bespoke holiday experiences and exceptional trade support. Imagine Cruising has been rolling out initiatives to simplify processes for travel partners, and McAlpine's leadership is expected to further solidify the company's reputation as a trusted agent-first partner.
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Why It's Important?
The appointment of Katrina McAlpine is a strategic move for Imagine Cruising as it seeks to expand its influence in the travel industry. By focusing on trade partnerships, the company aims to provide travel agents with innovative products and comprehensive support, which could lead to increased sales and customer satisfaction. This development is significant for the travel industry in Australia and New Zealand, as it may lead to more competitive holiday packages and enhanced service offerings. Travel agents stand to benefit from Imagine Cruising's tailored packages and full-service solutions, potentially boosting their business and customer loyalty.
What's Next?
With McAlpine at the helm of the trade sales team, Imagine Cruising plans to continue growing its trade sales team and strengthening support for agents. The company intends to broaden its range of bespoke products, including packages that combine cruises with land tours, rail journeys, and premium stays. These efforts are aimed at establishing Imagine Cruising as a trusted partner of choice for agents in Australia and New Zealand, fostering meaningful partnerships and delivering memorable journeys for customers.
