What's Happening?
Virtual Bell Creative, a social media consultancy based in Cumbria, has introduced a new AI course named Smart Social. The course is designed to assist sole traders and small business owners in enhancing their digital marketing strategies using AI tools. Scheduled for September 8, the two-hour online session aims to build confidence in utilizing AI for marketing purposes. Bekah Fowler Bell, the founder, emphasizes that AI should complement strategy, personality, and local insight rather than replace them. The course includes interactive sessions with tools like Canva and ChatGPT, focusing on content planning and avoiding social media pitfalls. With a limited group size, the course ensures personalized attention and has received positive feedback from past participants.
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Why It's Important?
The launch of the AI course by Virtual Bell Creative is significant for local businesses in Cumbria, as it provides them with essential skills to navigate the digital landscape effectively. By equipping small business owners with AI tools, the course aims to enhance their marketing capabilities, potentially leading to increased engagement and growth. This initiative supports local economic development by empowering businesses to adapt to technological advancements. As businesses become more proficient in digital marketing, they can better reach their target audiences, fostering community growth and resilience in challenging times.
What's Next?
With the course already proving popular, Virtual Bell Creative is likely to continue offering similar sessions to meet the growing demand. As businesses in Cumbria gain confidence in using AI tools, they may explore further digital innovations to enhance their operations. The success of this course could inspire other regions to adopt similar educational initiatives, promoting widespread digital literacy among small business owners. Additionally, feedback from participants may lead to the development of more advanced courses, further supporting local businesses in their digital transformation journey.
