What's Happening?
Nicki Shamel has been appointed as the head of TuneCore U.S., a role in which she will oversee artist acquisition, growth, and development strategies. Shamel's responsibilities include aligning TuneCore's artist success and DSP partnerships teams to better serve artists, and promoting the company's products and services such as TuneCore Accelerator. Shamel brings extensive experience from her previous roles at AWAL and Sony Music, where she developed global commercial partnerships and digital strategies. She will report to TuneCore's chief revenue officer, Brian Miller, and will be based in New York.
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Why It's Important?
Shamel's appointment is significant as it underscores TuneCore's commitment to empowering independent artists in the highly competitive U.S. music market. Her leadership is expected to enhance TuneCore's ability to support artists in building successful careers independently. This move reflects the growing importance of digital platforms in the music industry, where artists seek more control over their careers. Shamel's expertise in artist development and digital strategy positions TuneCore to better compete in the evolving music landscape, potentially benefiting a wide range of independent artists.
