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The Marzetti Co. Expands Market Share in Frozen Bread and Sauces

WHAT'S THE STORY?

What's Happening?

The Marzetti Co., based in Westerville, Ohio, has reported significant growth in its frozen bread products and licensed sauces during the fourth quarter of its 2025 fiscal year. According to Circana data, the company's frozen dinner roll brands, Sister Schubert’s and Texas Roadhouse, grew by 52%, leading to a market share increase to 64%. Additionally, Marzetti's New York Bakery brand saw a 10% growth in the frozen garlic bread category, achieving a 43% market share. The company also introduced Chick-fil-A sauces and dressings into club channels, resulting in a 17% increase in sauce sales. Despite a slight drop in net income due to restructuring charges, Marzetti's net sales rose to $475 million, up from $452 million the previous year.
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Why It's Important?

Marzetti's expansion in market share highlights its strong position in the frozen bread and sauce categories, which are crucial segments in the food industry. The growth in sales and market share indicates consumer preference for Marzetti's products, potentially leading to increased brand loyalty and further market penetration. The company's strategic introduction of Chick-fil-A sauces into club channels reflects its ability to leverage popular brands to boost sales. This growth could have positive implications for Marzetti's long-term profitability and competitiveness in the food processing sector.

What's Next?

Looking ahead, Marzetti plans to integrate the recently acquired Winland Foods sauce and dressing plant into its manufacturing network, which is expected to enhance its supply chain efficiency. The company anticipates continued growth in its Retail segment, driven by volume increases and contributions from its licensing program and core brands. Marzetti's focus on innovation and expansion in foodservice chicken and pizza sectors may present further growth opportunities.

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