What's Happening?
Digital health startup Sesame has introduced 'Sesame For Employers,' a low-cost health benefits package aimed at small and medium-sized businesses. This new offering allows employers to customize health benefits for as little as $20 per employee per month, significantly cheaper than traditional insurance costs. Sesame's model bypasses insurance, utilizing a network of over 16,000 healthcare providers to offer services like same-day appointments, telehealth, and digital prescriptions. This initiative follows Sesame's previous direct-to-consumer services and the launch of a low-cost online pharmacy offering generic medications for $5 with free delivery.
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Why It's Important?
Sesame's new employer-focused health benefits address a critical gap in the market, particularly for small businesses that often struggle with the high costs of traditional health insurance. By providing a customizable and affordable alternative, Sesame empowers smaller employers to offer competitive health benefits, potentially improving employee retention and satisfaction. This move is timely, as many U.S. employers anticipate unsustainable health benefit costs in the coming years. Sesame's approach could lead to broader adoption of cash-pay healthcare models, reducing administrative burdens and costs associated with traditional insurance.
