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Rapid Read    •   5 min read

Labubu Toy Boosts Pop Mart's Revenue Towards $1 Billion in Global Toy Market

WHAT'S THE STORY?

What's Happening?

The plush monster toy Labubu, part of Pop Mart's Monsters series, has significantly driven the company's revenue, reaching approximately $670 million in the first half of 2025. The toy's popularity surged after BLACKPINK's Lisa endorsed it, with other celebrities like Cher and Kim Kardashian also seen with Labubu accessories. This success highlights the impact of character-driven branding in the toy industry.

Why It's Important?

Labubu's success underscores the power of celebrity endorsements and character branding in driving sales in the global toy market. Pop Mart's revenue growth reflects the increasing demand for unique and collectible toys, positioning the company to surpass $1 billion by year-end. This trend indicates a shift in consumer preferences towards personalized and culturally resonant products, influencing marketing strategies in the toy industry.
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