What's Happening?
AAT Kings Group has updated its A-LISTERS Loyalty and Rewards program, offering travel agents increased choices in topics and learning modules. The program maintains its three levels—Go Getter, Rising Star, and A-LISTER—while introducing new rewards such as discounted travel and priority sales training. The A-LISTERS Podcast remains a key component, providing travel advisors with flexible training options. The latest podcast series includes insights from AAT Kings Group CEO Ben Hall and discussions on new Small Group Tours in Western Australia and Queensland. Agents booking eligible tours by September 30, 2025, can receive up to $2,200 air credit per couple, encouraging early bookings.
AD
Why It's Important?
The enhancements to the A-LISTERS program reflect AAT Kings Group's commitment to supporting travel advisors with valuable resources and incentives. By offering exclusive rewards and tailored learning opportunities, the program aims to strengthen the relationship between the company and its agents, potentially boosting sales and customer satisfaction. The introduction of air credits and other incentives may drive increased bookings, benefiting both the company and its partners. This move highlights the importance of adapting loyalty programs to meet the evolving needs of industry professionals.
What's Next?
Travel advisors are encouraged to take advantage of the updated program and book eligible tours early to secure air credits and other rewards. AAT Kings Group will likely continue to gather feedback from advisors to further refine the program. The success of these updates may lead to additional enhancements or new initiatives aimed at supporting travel professionals and expanding the company's market presence.
