Tom Rogers Joins Versant as Senior Adviser

What's Happening?

Tom Rogers, a veteran media executive, has joined Versant as a senior adviser. Versant, a soon-to-be-spun-off entity from Comcast, will include networks like USA and CNBC. Rogers, known for his role in launching CNBC and MSNBC, will provide strategic insights to Versant as it expands beyond cable.

Why It's Important?

Tom Rogers' appointment as a senior adviser to Versant highlights the strategic moves within the media industry to adapt to changing consumption patterns. His expertise in media innovation will be crucial as Versant seeks to expand its digital and streaming presence, reflecting broader industry trends towards diversification and digital transformation.