iHeartMedia Appoints Lisa Coffey as Chief Business Officer to Drive Digital Innovation

What's Happening?

Lisa Coffey, a veteran in ad-tech and digital media, has been appointed as the Chief Business Officer at iHeartMedia, the largest U.S. radio broadcaster and podcast producer. Coffey will oversee the development and implementation of advanced advertising products and platforms, including programmatic ad solutions for broadcast radio. Her role involves digitizing and scaling an addressable audio ecosystem, reporting to Bob Pittman, iHeartMedia's chairman and CEO, and Rich Bressler, president, COO, and CFO. Coffey's previous experience includes leadership roles at LoopMe and Amazon, where she contributed to the introduction of Amazon Advertising in the U.S.

Why It's Important?

Coffey's appointment signifies iHeartMedia's commitment to transforming its advertising media into a digital-like product, enhancing data, attribution, and targeting capabilities. This move aims to modernize audio advertising, integrating live audiences into the digital ecosystem, which aligns with current brand buying and transaction methods. With broadcast radio reaching a larger audience than streaming services, iHeartMedia's strategy to make these audiences addressable and scalable could significantly impact the advertising and marketing community, offering new opportunities for brands to engage with consumers.